Trend Radar / Fashion & Beauty / Week of Jul 20-26, 2026
Fashion & Beauty Trends: Week of Jul 20-26, 2026
What was rising across X, TikTok, Pinterest and YouTube for Fashion & Beauty creators that week.
The Week in Short
Your audience is hungry for boundary-pushing aesthetics this week, and the data shows a clear split between experimental makeup trends and practical skincare pivots. Celestial themes dominated across platforms-extra celestial and glitchy glam both hit three days of persistence, signaling this isn't a flash moment. The toasty makeup trend paired with SPF-first skincare routines suggests creators are responding to sun season by making protection feel intentional and aesthetic-forward rather than functional afterthought.
What's shifted from last week is the rise of anti-perfection movements: acne acceptance, anti-perfect nails, and asymmetric beauty looks are all new entries this week, and they're gaining traction alongside maximalist trends like eccentric makeup and before-and-after transformations. This tension between maximalism and authenticity is your creative sweet spot right now.
TikTok and Pinterest are your primary channels (21 and 26 keywords respectively), so lean into short-form tutorials and pinnable inspiration boards. Next week, test the Olsen tuck hairstyle and asymmetric bob tutorials on TikTok paired with Pinterest pins-they're cross-platform performers. YouTube's weaker showing (15 keywords) suggests long-form content took a backseat, so focus your energy on quick demos and aesthetic collages. Your edge lies in combining celestial maximalism with authentic, imperfect execution.
Keyword Radar
| Keyword | Seen On | Days Trending |
|---|---|---|
| extra celestial STILL RISING | Pinterest, X | 3 |
| glitchy glam STILL RISING | Pinterest, X | 3 |
| bag-ready beauty STILL RISING | Pinterest, TikTok | 2 |
| Nina Park makeup STILL RISING | TikTok, X | 2 |
| vamp romantic makeup STILL RISING | Pinterest, X | 2 |
| extra celestial makeup STILL RISING | 2 | |
| eccentric makeup STILL RISING | Pinterest, X | 1 |
| halo hair color STILL RISING | Pinterest, X | 1 |
| scent stacking STILL RISING | Pinterest, X | 1 |
| #lookoftheday STILL RISING | X | 1 |
| celestial makeup STILL RISING | X | 1 |
| glass nails STILL RISING | TikTok | 1 |
| glitchy glam nails STILL RISING | 1 | |
| gothic coffin nails STILL RISING | 1 | |
| jelly blush STILL RISING | 1 | |
| mismatched manicures STILL RISING | 1 | |
| mob wife aesthetic STILL RISING | X | 1 |
| no-makeup makeup STILL RISING | X | 1 |
| peekaboo hair color STILL RISING | X | 1 |
| performative vulnerability STILL RISING | X | 1 |
| pimple patch fashion STILL RISING | YouTube | 1 |
| preppy makeup STILL RISING | TikTok | 1 |
| quiet luxury STILL RISING | X | 1 |
| scent stacking guide STILL RISING | YouTube | 1 |
| Vamp Romance STILL RISING | X | 1 |
| vamp romantic STILL RISING | X | 1 |
| toasty makeup NEW | TikTok, X | 3 |
| SPF-first skincare routine NEW | Pinterest, YouTube | 2 |
| faceless product demo NEW | TikTok | 2 |
| lash clusters NEW | TikTok | 2 |
| SPF-first skincare NEW | 2 | |
| Olsen tuck hairstyle NEW | Pinterest, TikTok | 1 |
| 30-second makeup demo format NEW | YouTube | 1 |
| acne acceptance NEW | X | 1 |
| AI in beauty NEW | X | 1 |
| anti-perfect beauty NEW | X | 1 |
| anti-perfect nails NEW | 1 | |
| asymmetric beauty looks NEW | X | 1 |
| asymmetric bob tutorial NEW | TikTok | 1 |
| avant-garde makeup editorial NEW | X | 1 |
| before-and-after makeup NEW | TikTok | 1 |
| blooming pink blush NEW | 1 | |
| brown mascara trend NEW | TikTok | 1 |
| celestial beauty NEW | X | 1 |
| celestial eyeshadow NEW | 1 | |
| celestial makeup transformation NEW | YouTube | 1 |
| Charli XCX remix fits NEW | TikTok | 1 |
| Charli XCX style NEW | X | 1 |
| colorful eyeshadow tutorial NEW | YouTube | 1 |
| cosmic makeup look NEW | 1 | |
| dewy skin aesthetic NEW | X | 1 |
| dewy skin summer skincare NEW | YouTube | 1 |
| dewy skin texture NEW | 1 | |
| dewy skin trend NEW | TikTok | 1 |
| dewy wet-look skin NEW | TikTok | 1 |
| dreamy makeup aesthetic NEW | 1 | |
| dupe culture NEW | X | 1 |
| eccentric makeup editorial NEW | YouTube | 1 |
| effortless Italian beauty NEW | 1 | |
| feel-good transitions NEW | TikTok | 1 |
| fit check transitions NEW | TikTok | 1 |
| frosty makeup look NEW | X | 1 |
| gimme gummy aesthetic NEW | 1 | |
| glamoratti aesthetic NEW | X | 1 |
| glamoratti fashion NEW | 1 | |
| glamoratti maximalist NEW | 1 | |
| glass nail tutorial NEW | YouTube | 1 |
| glitchy glam aesthetic NEW | X | 1 |
| glitchy glam hair NEW | YouTube | 1 |
| glitchy glam manicure NEW | 1 | |
| glow-up aesthetic NEW | TikTok | 1 |
| golden hour glow NEW | TikTok | 1 |
| golden hour makeup transformation NEW | YouTube | 1 |
| gray eyeshadow blending NEW | YouTube | 1 |
| GRWM 30-45s NEW | TikTok | 1 |
| GRWM morning routine NEW | TikTok | 1 |
| GRWM polished lifestyle NEW | YouTube | 1 |
| GRWM romantic makeup NEW | YouTube | 1 |
| GRWM routine NEW | TikTok | 1 |
| GRWM soft ASMR NEW | YouTube | 1 |
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